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All Signs Point to Us

We’re a premier, one-stop commercial printer, digital printer, banner/sign printer, and promotional product printer. We have been serving our customers for 37 years as of January 20, 2019. We strive for excellent customer service along with producing quality products at competitive pricing. We appreciate you visiting our website.

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Click on the link below "Look Inside Our Digital World" for an informative video on digital printing.



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"These days, people are more apt to look at a website first before contacting a company. Our website has allowed us to give customers a visual of what we can do. It opens doors to business we may never have gotten otherwise. It has not only helped us with local business, but we also receive orders from all over the United States and internationally. We have customers who come to Pittsburgh for a convention, etc. who call ahead to have their printing order ready when they arrive here, saving them time and shipping costs. We will deliver the final product to the location when they arrive." 
-Rick Ozanick, Banksville Express Printing

A Risk Most Marketers Won’t Take: 4 Words that Double Success Rates

Nobody likes being told what to do. This principle dates back to a very early age. Tell a two-year-old toddler to go to timeout and they very kindly break your eardrums as they shout their favorite word “no!” Ask a kid to eat their peas and they slyly spread them around on the plate—encouraged by your lack of knowledge of mathematics—hoping you won’t notice the sum of peas hasn’t actually changed at all. Tell a teenager to clean their room and they silently curse you (while, of course, telling you no).

This leads us to a very important marketing principle. Reminding people that they have the freedom to say no makes them much more likely to be persuaded to say yes. Confused? Don’t worry, we were too at first.

This technique, known as “BYAF” (But You Are Free) is quite simple: after making a request, simply add (in so many words) “but you are free to choose.” Note, the exact language doesn’t matter, so long as the message is incorporated somehow.

So for instance, companies that employ this tactic have reported that allowing their sales people to say, “you’re free to come back later if you’re not ready to buy now,” they actually sell more.

In one study conducted at Western Illinois University, BYAF doubled the success rate in a data set of 42 studies involving 22,000 participants. It’s a risk most marketers aren’t willing to take, but in the long run shows higher success rates of sales.

It should be common sense. People don’t like being forced into anything (timeouts, eating peas, or cleaning), however, since this seems to be counterintuitive to a salesperson, it’s a technique that gathers dust.

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