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NEW ITEM! Synaps Paper

Synaps paper is tear proof!

 

Banksville Express Printing now offers Synaps which is a synthetic paper product that is very durable.  Lamination has historically been the best way to protect your printed material such as menus, maps, posters, bookmarks, prayer cards, signs etc. Unfortunately, over time the lamination can separate or dog ear leaving an inferior product which is especially true of menus due to the constant use.

Synaps synthetic paper is the perfect option to lamination due to its durability and serviceability. It is a waterproof, tear proof plastic that allows our print technology to combine with the paper creating a much more durable product with a professional image quality. It is printable on both sides, can be scored and folded and wipes clean with soap and water. Hard-to-clean stains like red wine can be removed–we suggest using Folex spot remover.

Print is ever changing and evolving–contact Banksville Express Printing and evolve with us!




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How to Use Testimonials to Market Your Business

When it comes to marketing for your business, consumers like to feel valued, personally connected and trusting. One of the best techniques for this strategy are customer testimonials.

Testimonials are an effective marketing tool that build trust, are candid and convincing. So how can your business use testimonials? Today we’ll take a look and find out.

Ask for Feedback
The first step in generating effective testimonials for business is asking customers for genuine feedback. Send out standard emails to consumers who buy your products or service and ask them to fill out a short survey with room for comments. Not only can this create useful testimonials to market your business, but it can also show areas to improve.

Keep it Short
When using testimonials in marketing materials, keep quotes short, sweet and to the point. Potential customers don’t want to read a long, drawn-out claim of how great your business is, but they do want something to give a quick synopsis that will stick in their memory.

Be Authentic
Ask testimonial customers permission to include their statements in marketing materials. If possible, include their name, company and year of the testimonial. Show potential customers this is a real person who was truly satisfied with your services. If possible, see if they’re comfortable being contacted, so consumers could ask directly about their experiences.

Give Explanation
Choose marketing testimonials that are as detailed as possible. Comments such as “I love this company!” are nice, but they give little information about what your business actually does or excells at. Utilize testimonials that give specific examples of how the company helped a customer and what bettered in their life. The more explanation, the better.

Vary Users
One testimonial doesn’t carry much weight compared with competitors’ who may have three-four. Aim for as many testimonial options as possible, and publish a significant amount on your marketing materials. Be sure to keep some on the back burner for variation, but put multiple in the spotlight so consumers can see a wide range of positive opinions.

Stay Updated
When using testimonials online with marketing materials, it’s important to keep them updated regularly. Consumers won’t be impressed if they come back to your site various times within a year-long span and continually see the same two or three testimonials. Continuously strive to get new testimonials and update them as regularly as possible to stay fresh and appear current with potential customers.

Marketing a business doesn’t have to be all on your shoulders. Strengthen materials by letting customers speak for you through testimonials. Build trust, personality and credibility through client testimonials singing your praises, and your marketing strategy will thrive.