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NEW ITEM! Synaps Paper

Synaps paper is tear proof!

 

Banksville Express Printing now offers Synaps which is a synthetic paper product that is very durable.  Lamination has historically been the best way to protect your printed material such as menus, maps, posters, bookmarks, prayer cards, signs etc. Unfortunately, over time the lamination can separate or dog ear leaving an inferior product which is especially true of menus due to the constant use.

Synaps synthetic paper is the perfect option to lamination due to its durability and serviceability. It is a waterproof, tear proof plastic that allows our print technology to combine with the paper creating a much more durable product with a professional image quality. It is printable on both sides, can be scored and folded and wipes clean with soap and water. Hard-to-clean stains like red wine can be removed–we suggest using Folex spot remover.

Print is ever changing and evolving–contact Banksville Express Printing and evolve with us!



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Five Tips for Creating a Logo that Builds Your Brand

As the old adage goes, you only get one chance to make a good impression. And, for small businesses, it’s vital to make a good impression with branding. Without a strong logo, your branding will fail to send the message that you do great work.

Consider these five tips from Entrepreneur.com:

Don’t be generic.
Your logo needs to convey what you do and who you are, and leave a positive brand impression. That’s why small business logo design is a different animal from corporate logo design. Corporations can throw enough money into marketing to ensure that people associate any symbol or graphic with their name. Small businesses don’t have that luxury: Each impression is so important. You need to very quickly connect with your audience members and give them something to latch on to -- at the same time that you give them something disruptive in your competitive space.

Pick typography that reflects what you stand for.
The vast majority of small business brands are built upon two primary elements: their typographic elements and their graphic or iconic element. Together, these factors form the basic structure for most logo designs. Typography communicates much about your brand -- whether it’s a brand that's whimsical or elegant, established or common, fresh or futuristic. Your typography should be in harmony with, and balance with, the graphic or icon in order to optimize the audience’s first impression.

Choose colors wisely.
Certain industries have very typical color palettes that are traditional to their industry. For example, heating and air conditioning companies often use red and blue in their branding.

Consider how your logo will be used.
Whenever possible, avoid using a logo that requires a lot of explanation. If your small business relies on outdoor media, such as signs or vehicles, a memorable icon is especially important. One simple test is to cover up the lettering and simply look at the graphic. Does it give the viewer an idea as to the nature of the business?

Hire a pro.
With so much of your success riding on how well your branding performs, this isn’t the place to cut corners. Yet, so many businesses look for the least expensive option, because they don’t understand the value of a good brand and how it will affect their chances of success. The most important part of any branding exercise is an open dialogue between the brand strategist and the client. Choose a firm where you will speak directly with the person developing your brand.