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NEW ITEM! Synaps Paper

Synaps paper is tear proof!

 

Banksville Express Printing now offers Synaps which is a synthetic paper product that is very durable.  Lamination has historically been the best way to protect your printed material such as menus, maps, posters, bookmarks, prayer cards, signs etc. Unfortunately, over time the lamination can separate or dog ear leaving an inferior product which is especially true of menus due to the constant use.

Synaps synthetic paper is the perfect option to lamination due to its durability and serviceability. It is a waterproof, tear proof plastic that allows our print technology to combine with the paper creating a much more durable product with a professional image quality. It is printable on both sides, can be scored and folded and wipes clean with soap and water. Hard-to-clean stains like red wine can be removed–we suggest using Folex spot remover.

Print is ever changing and evolving–contact Banksville Express Printing and evolve with us!




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Keys to Content Marketing

It’s well into 2015, the year of content marketing. Every marketer has been trying to increase sales with branded content. What exactly is content marketing? It’s basically branded business storytelling. It’s sharing your professional, company and employee stories with your audience to cultivate a client relationship. People tend to trust brands more when they are humanized. Here are three tips to creating your own content marketing strategy:

Do your research—Complete a comprehensive analysis into your audience, trends, media and competition. These areas will address the “who, what, where, and why” of your content marketing. Next, a strategy will naturally evolve from the research.

Tell a story—Your audience wants to see the human side of your company. They’re interested in the values and employees of your company. A story engages the emotional side of your audience and captures their attention.

Create a conversation—After you have published your story or stories and captivated your audience, it’s important to keep up that humanizing factor by allowing your audience to comment on your blog articles and social media posts. More importantly, respond to them in a colloquial (but not slang) manner, to show them you care about cultivating a client relationship.