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NEW ITEM! Synaps Paper

Synaps paper is tear proof!

 

Banksville Express Printing now offers Synaps which is a synthetic paper product that is very durable.  Lamination has historically been the best way to protect your printed material such as menus, maps, posters, bookmarks, prayer cards, signs etc. Unfortunately, over time the lamination can separate or dog ear leaving an inferior product which is especially true of menus due to the constant use.

Synaps synthetic paper is the perfect option to lamination due to its durability and serviceability. It is a waterproof, tear proof plastic that allows our print technology to combine with the paper creating a much more durable product with a professional image quality. It is printable on both sides, can be scored and folded and wipes clean with soap and water. Hard-to-clean stains like red wine can be removed–we suggest using Folex spot remover.

Print is ever changing and evolving–contact Banksville Express Printing and evolve with us!




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Why Your Marketing Shouldn’t Be Like a Fireworks Display

Everyone loves a good fireworks display. People wait expectantly for them around the 4th of July every year because they’re flashy, exciting and fun. But shouldn’t marketing be flashy, exciting and fun, too?

Not exactly. While it’s always good to make a big impact with your marketing, there are several reasons why flashy marketing won’t get you the most bang for your buck (pardon the pun):

- Fireworks displays are over quickly. They’re absolutely mesmerizing for an hour or so, but then they’re over. Not to be seen again for another 365 days. With marketing, it’s much better to achieve a quieter consistency over a longer period of time than to use all of your resources on one big campaign.

- Fireworks displays really aren’t that memorable. If you think back on all of the fireworks displays you’ve seen in your life, maybe you’ll be able to think of one that was particularly great. But can you recall details of what the display actually looked like? Unless you have a freakishly good memory, probably not. In general, fireworks displays are pretty similar, making them blur together in your mind. It’s important to remember that even if your marketing is big and exciting, it’s not going to be memorable if other companies are using the same tactics. Figure out a way to differentiate your brand.

- Fireworks displays are for everyone. In terms of fireworks, this is pretty awesome. Typically displays are put on by communities so that whoever is around can see them. But the problem with sending out one large blanket marketing message is that you’re wasting time, money and energy. It’s okay to have mass appeal, but really do your research to identify the demographics of your target audience. Don’t just say you’re targeting people in your community. Who in your community? What do they like? How can you best reach them?

Now go have a hot dog, watch fireworks light up the sky and ponder how you can make your business’s marketing every bit as wonderful, but much more sustainable than the display.