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NEW ITEM! Synaps Paper

Synaps paper is tear proof!

 

Banksville Express Printing now offers Synaps which is a synthetic paper product that is very durable.  Lamination has historically been the best way to protect your printed material such as menus, maps, posters, bookmarks, prayer cards, signs etc. Unfortunately, over time the lamination can separate or dog ear leaving an inferior product which is especially true of menus due to the constant use.

Synaps synthetic paper is the perfect option to lamination due to its durability and serviceability. It is a waterproof, tear proof plastic that allows our print technology to combine with the paper creating a much more durable product with a professional image quality. It is printable on both sides, can be scored and folded and wipes clean with soap and water. Hard-to-clean stains like red wine can be removed–we suggest using Folex spot remover.

Print is ever changing and evolving–contact Banksville Express Printing and evolve with us!




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The Right Way To Do Real-Time Marketing

Since Oreo’s outrageously successful “You can still dunk in the dark” tweet during the Super Bowl XLVII power outage, several brands have attempted to adopt the quick-and-witty tactic of real-time marketing. Unfortunately, there are many more examples of RTM failures than successes. Take U.S. Cellular, for example. Following Adele’s big win for the “Skyfall” theme song in 2013, the company tweeted “What if her lyrics come true?” with a picture that said “The sky may fall, but we won’t drop your call. Punny? Yes. Funny? No.

While RTM can make your brand look out of touch and desperate for social media engagement, it also has the potential to be incredibly beneficial. Here are some tips for doing RTM well:

Don’t do it solely for the sake of doing it. You don’t have to tweet up a storm just because the Oscars are happening or there’s a big game on. If you don’t have anything good to say, it’s better not to say anything at all. Even Oreo opted out of RTM during the Super Bowl this year, tweeting “Hey guys...enjoy the game tonight. We’re going dark. #OreoOut”

If you are going to do it, plan in advance. While RTM might seem like a spur-of-the-moment thing, the successful endeavors are ones that are well thought-out. Before the event begins, think about what you could post based on various outcomes. What if Team A loses? What if Movie C takes home the Oscar?

Make it relevant. The best RTM tweets are those that relate directly to the timely event. For example, NASA used the movie Gravity’s big wins at the Oscars to share photos of Earth from space. Think outside the box to find connections to your own brand.

Think small. There might not be a great way to promote your business by relating it to a national awards show, and that’s okay. Some of the best RTM is based around local events. By focusing on a smaller audience, you’ll be better able to target potential and existing customers.

Integrate it into your everyday marketing. Why was Oreo able to remain quiet during this year’s Super Bowl? Because each day they generate timely content for their followers. RTM is the most effective when it is part of a conversation with your audience. Use it to show off your outstanding customer service and great sense of humor. If you notice that a follower is turning 50, tweet a special image wishing them a happy birthday. If one of your best customers tweets about their desperate need for coffee, send them a Starbucks eGift. These small acts of kindness show that you actually listen to what your followers have to say.