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NEW ITEM! Synaps Paper

Synaps paper is tear proof!

 

Banksville Express Printing now offers Synaps which is a synthetic paper product that is very durable.  Lamination has historically been the best way to protect your printed material such as menus, maps, posters, bookmarks, prayer cards, signs etc. Unfortunately, over time the lamination can separate or dog ear leaving an inferior product which is especially true of menus due to the constant use.

Synaps synthetic paper is the perfect option to lamination due to its durability and serviceability. It is a waterproof, tear proof plastic that allows our print technology to combine with the paper creating a much more durable product with a professional image quality. It is printable on both sides, can be scored and folded and wipes clean with soap and water. Hard-to-clean stains like red wine can be removed–we suggest using Folex spot remover.

Print is ever changing and evolving–contact Banksville Express Printing and evolve with us!



What's new

Make a Movie to Enhance Your Content Marketing Success

Mind over matter—it’s a mantra for a reason. Although it can be scary trying new things to market your business, innovation and nuances keep your marketing fresh.

Content marketing involves the creation and sharing of content that’s engages and informs your target audience. The more captivating the content, the more likely it is to be circulated. Movies present your message in a way that text and plain images can’t. It gives you a unique opportunity to show some personality, and it can even be done on a reasonable budget.

We’ve got a few simple tips for creating top-notch movies to enhance your marketing efforts.

Keep them Short and Sharable
If this is your first video endeavor, don’t bite off more than you can chew. It’ll lead to chewing with your mouth full—unattractive on multiple levels. Pick a simple topic with a clear message you feel you can share some unique insight on for your audience.

Next, make sure your video is in a readily sharable format. So make a Facebook post, tweet it, pin it and any other means you have to circulate it. Consider attaching this video in your next email newsletter—including videos in emails is said to boost conversion rates by as much as 50 percent. The more you can share the video and get it shared, the more brand awareness it brings.

Make it Useful
This may seem like an obvious suggestion, but you’d be surprised. Avoid giving into the temptation of making your first video post something cutesy or comical. While these can be elements within your video, there needs to be a benefit or call to action for the viewer.

What do they get out watching? A helpful tip or easy solution? A product demonstration? An answer to a question? Additionally, ensure that your video integrates your company’s culture and personality, as videos are an awesome opportunity to do so.

Need Ideas?
Got you on board for this video thing, but fresh out of ideas? We’ve assembled a short list to get you going. Take one of these ideas and roll with it. Put your own spin on it. Your company is as unique as a fingerprint, use this opportunity to show that.

  • Show a product or service
  • Use a customer testimonial
  • Introduce staff members
  • Give users a tour of your office space
  • Show off your company culture (holiday parties, company outings, etc.)

No matter the topic you select, ensure your video is high quality. A low quality video reflects poorly on your professionalism and authority of the subject matter. That doesn’t mean you need fancy equipment. Many low cost cameras—including your iPhone—can do the trick, depending on the subject matter. You just want to be sure your video is a caliber of video you yourself would watch.